Yes, our prices are real prices. At Heritage Ford in Modesto, we realize that other dealer's out there will try to tell you that our prices can't be real, or that we are just trying to get you to come to our dealership. But when you deal with Heritage Ford, you will see how wrong other dealers are. We make sure our best price is available to you from the very beginning, because we are not the type of dealership that plays back and forth games with our customers. We also do not add pre-loaded options to our vehicles such as bed liners or security devices to force our customers to buy them. Although these such options are available to you, it should be your choice to buy them, not the dealers. In addition to our up front pricing, we are happy to provide you with a copy of any vehicles window sticker so that you can verify all the equipment on any of our vehicles and see for yourself the benefit of dealing with Heritage Ford. And remember to ask us about our Lifetime Oil Change Program. We will BEAT any competitor?s reasonable written price offer on the same exact year and equipped new Ford vehicle. Call Now! Ask for Oscar the Internet Manager: 888-516-7597 or 888-516-7597. Here at Heritage Ford we have a great inventory and all types of financing programs to fit your needs. Do yourself a favor, call us first.